Building Customer Loyalty (Institute of Management) by Ian Linton

Building Customer Loyalty (Institute of Management)

Ian Linton
192 pages
Financial Times Management
Aug 1993
Paperback
Business & Investing WSBN
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The author of this guide gives a practical explanation of why customer loyalty is so important. He demonstrates how to build staff commitment to customer care, how to operate a customer loyalty programme and how to train staff with skills to build customer satisfaction.
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About this book
Pages 192
Publisher Financial Times Mana...
Published 1993
Readers 0