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Consumers

Name: Consumers
Author: Eric Arnould
ISBN: 9780256133608

Eric Arnould

768 pages

McGraw-Hill/Irwin

May 2001

Hardcover

Business & Investing WSBN

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The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.

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About this book

Pages 768

Publisher McGraw-Hill/Irwin

Published 2001

Readers 0

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