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Storytelling in Organizations: From Theory to Empirical Research (New Middle Ages) by Kenneth A. Loparo

Storytelling in Organizations: From Theory to Empirical Research (New Middle Ages)

Kenneth A. Loparo
223 pages
Palgrave Macmillan
Aug 2009
Hardcover
Business & Investing WSBN
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Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
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About this book
Pages 223
Publisher Palgrave Macmillan
Published 2009
Readers 0

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