A social media expert with global experience with many of the worlds biggest brands -including Nike Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill loyalty and profit while creating a third pillar of sustainable social change through conscious contributions from customer purchases These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today how to practice capitalism in a way that satisfies the need for both profit and a healthy sustainable planet Mainwaring provides case studies from companies such as PG Walmart Starbucks Pepsi Coca-Cola Toyota Nike Whole Foods Patagonia and NestlxE as well as a bold plan for how corporations need to rethink their strategies.
