Buying Having and Being

Reprints 65 articles previously published in The Washington Post on such subjects as phone solicitation, the marketing of a low-alcohol spritzer drink, socially correct marketing, the label, cashing in on stereotypes of women of the 1950s, environmentally correct products, consumption in Japan, and other topical issues, many involving the marketing of particular products. No references, no index. Annotation copyright Book News, Inc. Portland, Or.