Building Bridges, Carving Niches: An Enduring Legacy by Grace Loh

Building Bridges, Carving Niches: An Enduring Legacy

Grace Loh
320 pages
Oxford University Press
Dec 2001
Hardcover
Business & Investing WSBN
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A ground breaking book chronicling the rise of the Oversea-Chinese Banking Corporation (OCBC) from its humble beginnings in the days of the Great Depression to its distinguished status among the world's top 500 banks. Recounts the unique business model that combined Chinese values with Western Management and transformed it from a dialect-based family concern into a modern innovative institution. Study also based on private collection of Tan Sri TanChin Tuan, who was instrumental in the transformation of the traditional family bank into a modern economic institution.
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About this book
Pages 320
Publisher Oxford University Pr...
Published 2001
Readers 0