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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising by Kathleen Hall Jamieson

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Kathleen Hall Jamieson
544 pages
Oxford University Press
Sep 1984
Hardcover
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Focusing on presidential elections from 1952 to 1980, this study addresses the development of campaign and political advertising, discussing its impact on the American political process, campaign strategies, voters, candidates, and elections
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About this book
Pages 544
Publisher Oxford University Pr...
Published 1984
Readers 0

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