Color: The Secret Influence

This accessible book presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. It explores the many ways in which color and light affect us?including our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences?basing all coverage upon well controlled, scientific studies which dispel the misinformation about color which has become commonplace. Also discussed is the marked influence that color selections?as made by interior designers, fashion designers, product designers, graphic designers, etc.?have on the general population. For interior designers, fashion designers, product designers, graphic designers, and any other professionals that work with color.