E-Commerce: Business, Technology, Society by Kenneth C. Laudon

E-Commerce: Business, Technology, Society

Kenneth C. Laudon
825 pages
Pearson College Div
Jan 2008
5th Edition
Business & Investing WSBN
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
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About this book
Pages 825
Publisher Pearson College Div
Published 2008
Readers 0