Canadian Marketing in Action

Appropriate for introductory marketing courses at the college or university level. Particularly suitable for non-business programs where marketing has been designated as a general education course. The fourth edition of Canadian Marketing in Action was revised according to feedback from current adopters. The key improvements involve condensed and streamlined material, a more concise focus, and extensive updating. This edition maintains the practical, student-oriented approach to marketing theory and practice, which have made previous editions so popular.