PayPal Official Insider Guide to Online Fundraising, The (Paypal Press)

Nonprofits and their supporters increasingly consider online to be their preferred way to give and receive donations. But how do small nonprofits get started with online fundraising? This guide offers practical advice and resources, including:* Web tools to get you up and running quickly, with minimal tech skills.* Storytelling and content tips to improve your website.* Strategies for email campaigns, mobile fundraising, and social fundraising.