Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes)

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to ... Identify goals, target markets, and demographicsCreate your AdWords account and publish your first test adsWrite great ads and continually improve your copySchedule ads for the right times of day, days of the week, holidays, and seasonsMaster AdWords' tools for managing accounts, bids, keywords, and adsChoose, fine-tune, and optimize keywordsUse AdWords to complement organic search engine optimization (SEO) campaignsUse geotargeting and other advanced techniquesProfit from AdWords' suggestions-and know when to ignore themUtilize AdWords reporting to improve your ads' profitability Control spending, manage cash flow, and reduce costs without impacting resultsTroubleshoot your AdWords campaigns