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Basic Marketing Research by Naresh Malhotra

Basic Marketing Research

Naresh Malhotra
701 pages
Pearson
Jul 2011
4th Edition
Business & Investing WSBN
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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About this book
Pages 701
Publisher Pearson
Published 2011
Readers 0

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