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Consumer behavior by Leon G Schiffman

Consumer behavior

Leon G Schiffman
489 pages
Prentice-Hall
Jan 1978
Hardcover
Business & Investing WSBN
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This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
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About this book
Pages 489
Publisher Prentice-Hall
Published 1978
Readers 0

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