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Cases in Advertising and Communication Management

Name: Cases in Advertising and Communication Management
Author: Stephen A. Greyser
ISBN: 9780131161382

Stephen A. Greyser

Pearson College Div

Dec 1996

Hardcover

Business & Investing WSBN

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This comprehensive field-based collection of cases examines a variety of problems that confront executives responsible for advertising/communications management decisions across a wide variety of product and service industries.

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About this book

Publisher Pearson College Div

Published 1996

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