Ecommerce: Formulation of Strategy by Robert T. Plant

Ecommerce: Formulation of Strategy

Robert T. Plant
343 pages
Pearson P T R
Jan 2000
Paperback
Business & Investing WSBN
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(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies.
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About this book
Pages 343
Publisher Pearson P T R
Published 2000
Readers 0