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Marketing on the Internet: Principles of On-Line Marketing by Judy Strauss

Marketing on the Internet: Principles of On-Line Marketing

Judy Strauss
383 pages
Routledge
Mar 1999
Paperback
Business & Investing WSBN
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This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
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About this book
Pages 383
Publisher Routledge
Published 1999
Readers 0

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