BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Drew Eric Whitman
McGraw-Hill; 1 edition
Oct 2014
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QUESTION: Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces? For example...Salesman Joe routinely writes deals on homes worth over $3 million... while poor Bill bangs his head against the wall trying to sell $24 cell phones.Lindsay wins awards for moving the most $380,000 Rolls Royce Phantoms during the slow summer months... while poor Buffy got fired because she couldn't persuade more business owners to try her $79 a month coffee-delivery service.Fact is, these four salespeople have great personalities, firm handshakes and excellent prospecting and follow-up skills. They're dedicated... hard workers... and have families to support. But the difference in their performance is staggering. And it's reflected numerically in the last line of their respective bank statements.
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About this book
Publisher McGraw-Hill; 1 editi...
Published 2014
Readers 0