Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment

Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our world “I’ve been in comics so long I sometimes think I invented ’em! But I just read Rob Salkowitz’s terrific new book and, y’know what? Even I learned new stuff! If you’re a comic book nut like me, miss it at your own risk!”—Stan Lee, Legendary Comic Creator and Publisher “Salkowitz tells it pretty much like it is: the good, the bad, and the ugly of the commercialization of one of America’s greatest art forms, as well as the indefatigable artistry of its creators. He is at once informative, insightful, sobering, and inspiring.”—Douglas Rushkoff, pop culture analyst and author of Program or Be Programmed: Ten Commands for a Digital Age “If you care at all about comics, this is an essential read (and if you don’t, Salkowitz just might win you over).