John Joseph wants men to know, in no uncertain terms, that they don’t need to eat steak, burgers, wings, ribs, or any other animal product, for that matter, to be strong—in fact, he would argue, eating animals is for the weak. Because when your protein sources come from animals, you’re missing out on all of the nutritional benefits of a plant-based diet—a diet that can make you more fit, more sexy, and more manly. 

In Meat is for Pussies, Joseph presents a throw-down of information, offering both personal and scientific evidence that a plant-based diet offers the best path to athleticism, endurance, strength, and overall health. In addition to handily dispelling the myths surrounding meat, Joseph offers workout advice, a meal plan, and recipes that make going plant-based easy.
