Innovate or dieFor thirty years Gary Shapiro has observed the worlds most innovative businesses from his front-row seat as leader of the Consumer Electronics Association Now he reveals the ten secrets of ninja innovators like Apple Amazon Google Microsoft and many othersWhat does it take to succeed Discipline Mission-oriented strategy Adaptability Decisiveness And a will for victory In short todays most successful businesses are ninja innovators Drawn from Gary Shapiros three decades of experience leading the consumer electronics industry Ninja Innovation takes readers behind the scenes of todays top enterprises uncovering their ten essential strategies for successAs head of the Consumer Electronics Association and its influential annual trade show the International CES Shapiro has worked with the most innovative companies in historyIntel IBM and Samsung to name a fewfocusing on creating policies and events that produce revolutionary products year after year He has learned the key strategies that have guided these businesses to record-breaking profits as well as the traps that have led so many others to crushing failure In order to stay in front of the pace of innovation Shapiro observes top companies must operate as an elite strike forcejust like the legendary medieval warriors known as ninjas Ninjas werent called upon to do the ordinary they had to perform truly extraordinary tasks while risking everything As a highly trained martial-arts black belt himself Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility creativity decisiveness and reinvention that are essential for twenty-first-century leaders seeking breakthrough success Taking readers inside the most cutting-edge businesses Ninja Innovation is the ultimate guide to achieving victory in todays innovate-or-die economy.
