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Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology by Bill Bishop

Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology

Bill Bishop
270 pages
Harpercollins Canada
Jan 1998
Hardcover
Business & Investing WSBN
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Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.
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About this book
Pages 270
Publisher Harpercollins Canada
Published 1998
Readers 0

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