Customer-friendliness is a part of the corporate concept: A common task for all executives (English edition)

What it's about:Companies and service providers usually have close contact to their custom-ers. How do you use this daily contact with your customers for the economic efficiency of your company? Customer-orientation is often limited to providing good services or products. Even the best companies cannot always please everyone. But-every company can treat their customers with distinct friendli-ness. This is not a matter of money. Well-treated customers will come back time and again, and they are multipliers among their friends and acquaintances. Some people mourn a lack of service culture in Germany. So, friendliness should not be at the discretion of your employees; it is a part of your corporate strategy and your corporate concept.