Home / Books / Business & Investing / Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe

Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe
352 pages
Allworth Press
Feb 2010
Paperback
Business & Investing WSBN
0
Readers
0
Reviews
0
Discussions
0
Quotes
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
Add to My Library Buy on Amazon Find in Library
Join the conversation

No discussions yet. Join BookLovers to start a discussion about this book!

No reviews yet. Join BookLovers to write the first review!

No quotes shared yet. Join BookLovers to share your favorite quotes!

Earn Points
Your voice matters. Every comment, review, and quote earns you reward points redeemable for Bitcoin.
Comment +5 pts Review +20 pts Quote +7 pts Upvote +1 pt
BookMatch Quiz
Find books similar to this one
About this book
Pages 352
Publisher Allworth Press
Published 2010
Readers 0

Similar Books in Business & Investing

View All Similar
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
 The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
 The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life by Sahil Bloom
The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life
Sahil Bloom
 The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream by John (Coach JV) Vasquez
The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream
John (Coach JV) Vasquez
 Abundance by Ezra Klein
Abundance
Ezra Klein
 The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel
The Psychology of Money: Timeless lessons on wealth, greed, and happiness
Morgan Housel