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Meta-Luxury: Brands and the Culture of Excellence by M. Ricca

Meta-Luxury: Brands and the Culture of Excellence

M. Ricca
240 pages
Palgrave Macmillan
Aug 2016
Paperback
Business & Investing WSBN
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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
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About this book
Pages 240
Publisher Palgrave Macmillan
Published 2016
Readers 0

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