Getting Started in Small Business For Dummies

Ensure success when starting your small business with this must-have introductory guideHave you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.Create your first business plan — discover how to develop smart business strategies and build a roadmap for successLearn the legal jargon — protect your ideas and register your business properlyMarket your business strategically — establish who your key customers are, research your rivals, and create a killer marketing planTake the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cashMaster online marketing — explore different ways to reach customers with keyword optimisation and other online toolsOpen the book and find:Advice about being your own bossSecrets for matching sales goals to savvy marketing strategiesGuidelines for keeping your finances in shapeA step-by-step guide to profit marginsTips on using social media to promote your businessLearn to:Decide what type of small business is right for youPut together a winning business planUnderstand your financial and legal obligationsMaximise your online presence