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Advertising Copywriting by Philip Ward Burton

Advertising Copywriting

Philip Ward Burton
349 pages
Ntc Business Books
Jan 1999
Hardcover
Business & Investing WSBN
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This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
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About this book
Pages 349
Publisher Ntc Business Books
Published 1999
Readers 0

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