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Advertising Copywriting by Philip Ward Burton

Advertising Copywriting

Philip Ward Burton
400 pages
Natl Textbook Co Trade
Jan 1990
6th Edition
Business & Investing WSBN
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Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words.
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About this book
Pages 400
Publisher Natl Textbook Co Tra...
Published 1990
Readers 0

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