How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

Reach new and diverse customer groups and expand your market share <p>The standard approach to marketing is to look for as many people as possible who fit one core customer profile. <i>How to Market to People Not Like You</i> challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.</p> <p>Arguing for focusing on customer values rather than demographics, <i>How to Market to People Not Like You</i> reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.</p> Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by <i>Ad Age</i> <p>Find out <i>How to Market to People Not Like You</i>, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.</p>