Global Marketing Management by Warren J Keegan

Global Marketing Management

Warren J Keegan
480 pages
Pearson
Jun 2013
Hardcover
Business & Investing WSBN
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.The leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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About this book
Pages 480
Publisher Pearson
Published 2013
Readers 0