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Marketing Research Method Foundations 7e by Gilbert A. Churchill

Marketing Research Method Foundations 7e

Gilbert A. Churchill
South-Western College Pub
Jan 1999
7th Edition
Business & Investing WSBN
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OVERVIEWThis market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.
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Publisher South-Western Colleg...
Published 1999
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